The Fundamentals of Radio Advertising Costs

in Radio

Radio advertising has long been one of the best methods for reaching your target audience, as radio stations frequently collect demographic information. This information allows advertisers to target specific industries and people that you are interested in marketing to. If you have never committed yourself to radio advertising, then you probably have no idea how must radio advertising costs. There are several factors that go into determining radio advertising costs, from the radio commercial production itself to the radio station that the ad is running on.

Radio Commercial Production

You can’t run a radio ad without making the ad first. Compared to running the advertisement, production is usually a nominal cost. A simple, single-voice admaystart around $1,000, which would include copywriters, a voice actor and creative strategy. However, the price can easily increase for larger, more extensive radio campaigns. For example, additional voice actors and endorsements from popular radio personalities can alter the radio commercial production cost.

Running the Radio Ad

There are several micro-factors within running the advertisement that affect the price. butone can expect to spend anywhere from $100-$1,000 each time the ad is ran. You can also buy bundle deals, which most radio stations offer, to decrease the overall ad cost. This means you agree to pay to have the ad run a certain number of times, and you might get a bulk discount.

The Radio Station

One of the biggest factors in determining the cost of radio advertising is the station that the ad is placed on. A popular station may cost much more than a station with only a moderate audience. At the same time, since a popular station exposes more people to your ad, it could be worth the extra cost.

Time of Day the Radio Ad is Played

Along with the station, the time of the year and time in the day that the radio advertisement runs is important for factoring radio advertising costs. Much like with stations, sometimesin the year and within a single day are more popular than others. Choosing the right time is a little harder, because different people listen to the radio at different times. For example, if the station plays music in the afternoon, it may attract a younger demographic, whereas if the station hosts talk radio shows then it might attract an older or professional group.

Running Time of the Radio Ad

The average radio advertisement is typically 30 seconds long, and most radio stations will give you a basic price based on this. However, a longer radio advertisementmayeasily double the price.Some radio stations offer a basic package that allows a 10 second advertisement at about half the normal price. Although significantly shorter, a powerful ad that engages listeners can still be just as effective as the 30 second spot.


To start off your radio advertisement you may need to have a budget of at least $5,000. Some experts even suggest starting with a $10,000-$20,000. However, there are some very reputable radio advertising companies that can work with you to develop an effective radio advertising campaign that works within your budget. Contact a radio advertising company for a radio marketing strategy that delivers trackable and verifiable results.

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San Robertson has 4 articles online

San Robertson is an author of Radio Active Media, one of the worlds MOST popular radio advertising company on the web. Learn more about radio advertising costs or radio advertising agency.

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The Fundamentals of Radio Advertising Costs

This article was published on 2012/02/26